By Club Lemonade Team
They’re here, they’re ready and all we have to do is wait for the weather to cooperate and let us have a dip in the ocean. I’m talking about Club Lemonade’s new swimwear collection aka our new best summer gal pals named Donna, Sophie and Kelly.
But what inspired these pieces? Was it always planned that Club Lemonade would launch a swimwear collection? According to founder Sandra Willer the idea has always been in the back of her mind, just ready to come to life. And since Club Lemonade is all about creating luxurious, but still comfortable items for everyday life, it seemed like a great new venture.
As you may have read a few times by now, Club Lemonades brand is all about combining the feminine and the sexy while always making sure comfort is a priority. Other important keywords that are essential to the brand is sustainability - in the sense that our designs are timeless, something you can wear it over and over again, and in this case? Summer after summer or holiday after holiday.
So, let’s talk about Sophie and Donna, our bikinis with blue or pink lemon print, and that demonstrates that printed items are back in style (!!!) and ready to wear for the next years.
The new bikinis are adjustable, so they fit’s those who are comfortable wearing this cut. If you want to cover yourself up a bit more than the cut initially calls for, then size up. They are stretchy & adjustable. Willer explains that the reason for choosing this specific design for the bikinis, is the way the sweet print compliments the seductive cut. “I needed an in-between thing. I like when a bikini shows skin, and makes you feel sexy, but I wanted to add a sweet touch with the print. This creates a delicate balance”.
Pieces of Sophie and Donna are available from 299, - and up.
We also have a new “Golden girl” girl in town (pun intended), aka our newest bikini launch; Kelly. Kelly is a classic, flattering bikini made of 100% biodegradable fabric, something we are super proud to present at this price point. Kelly was made with a love for the 90’ies, which is why the cut on the golden bikini resembles the many to-die-for bikinis from our favorite 90’ies teen/love/drama shows (Hint: Beverly Hills 90201).
Kelly is priced 349, - per piece.
Photos from Pinterest
So why did we call them Donna, Sophie and Kelly?
In times like these where things have seemed a bit dark, we need to shed a light on the little things that really matter: The things that brings out our smiles, and what better than a feel-good musical?
The name Sophie was suggested by a follower on our social media (we live it when you guys chime in!), and then Willer came up with the name Donna (Sophies mom), which is from the musical “Mamma Mia”. “Mamma Mia” is a story about love, evolving and finding yourself (and let’s be honest, isn’t these themes what makes the perfect summer?) - And the bonus? It’s filmed on the most beautiful Greek island Kalokairi. Best thing about it? Pink flowers; Pink flowers everywhere! So, you would know as a major fan (like us), why this musical is such a great inspiration for Club Lemonade.
“We really need to take our minds and thoughts to warm, beautiful and inspiring places right now, which is why we went with this idea!” says Willer.
And Kelly? Well who doesn’t love a great teenage drama about beautiful, sweet and inspiring teens who is trying to find themselves and that goes on for 10 seasons? Cause we do!
Kelly is the golden girl, and also has a timeless elegance to her.
Still feeling down about the uncertainty of summer? We understand, however when life gives you lemons - make lemonade. This summer is the perfect chance to do absolutely nothing else than putting on your favorite bikini, make yourself a lemonade and relaxing in the garden, on your favorite beach (with distance of course) and appreciate the small things that matter in life; like how here in Denmark we actually have it pretty good. And if you really need a mood boost, go watch Mamma Mia. We promise it works.
We believe in pretty things, versatility and comfort. Our bikini collection aims to hug in all the right places, show off your beautiful body and put a smile on your face. You can read all about the details of the bikinis - from the dying process to material used, on their respective pages.
Click here to browse all lemonade swim!
And psst.. we have another bikini launching soon, with a different cut! If we say high-waisted, what say you? Stay tuned for more!