By Sandra Willer
As a person who enjoys the comfort of my own home very much, owning nice loungewear has always been a priority for me. However I often found the quality to be a bit questionable and short-lived when it came to more affordable/high street options. On the other hand I've found more high-end/luxury options to be too fancy, difficult to care for and frankly too delicate to just cozy up on the couch with some snacks whilst wearing it. I want to be able to not worry too much about what I'm wearing what I'm at home, but still care enough to look and feel good.
I've tried to bridge this gap for Club Lemonade with the creation of our loungewear segment.
Firstly we have the 'Marilyn' Robe, which is available now in Champagne. This robe is inspired by old hollywood glamour, and of course named after Marilyn Monroe.
The velvet is the perfect texture & thickness, and the belted waist and big sleeves make for a unique look. Personally I adore wearing 'Marilyn' after a bath and applying my favorite body lotion, or whilst doing my make-up for a fancy night out, getting ready for the day, curling my hair, taking a footbath or doing my nails. Basically 'Marilyn' is the perfect addition to your self-care routine!
Next up are our 'Sunday' sets. The 'Sunday' set originally came to mind, when I was still working from home. I would never dream of lounging around my own house in anything uncomfortable, but I also wanted to feel somewhat put-together in order to get inspired and show up for my work.
I aimed to create something, that was comfortable, chic & flattering and that I could pop to the store in on a Sunday without feeling like a mess.
The set consists of a ribbed v-neck, long-sleeved shirt, and high waisted flared pants with gold details & a sinched waist. I've also found it great for traveling, retreats and girls-night-in. I've heard from many customers that they've loved it for studying for exams in! Currently the set is available in caramel & grey, but we are looking to add a new color later this year.
I hope this little blogpost could give you some insight on our Loungewear segment.
Sandra Willer // Founder of Club Lemonade